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Our weekly roundup of creative news and insights along with a peek at what we've been up to.

    Giant Ferris wheel at sunset displays a vibrant Pepsi can design, with colourful lights illuminating the night sky above a waterfront cityscape.

    Creative Stuff#051

    Published by: Georgie Buckle

    Published on: March 8, 2024

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    Giant Ferris wheel at sunset displays a vibrant Pepsi can design, with colourful lights illuminating the night sky above a waterfront cityscape.

    Pepsi.

    Pepsi takes over cities around the World to show off new logo.

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    Colourful Freestyle diaper packs in sizes 2, 3, and 6 are arranged with a red apple, toy spring, yellow spiral, and white ball on a white background.

    Freestyle.

    Freestyle is the nappy brand binning muted tones and stock imagery.

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    Three cartoonish hamsters in a cage filled with sawdust. One on a wheel, one standing, and one in a paper tube. Bright, playful atmosphere.

    Aardman.

    Aardman creates cute stop-motion films that focus on the 'things we love' about the BBC.

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    Studio News

    A grid of twelve women, each in a distinct vibrant colour filter. They are smiling or looking confident. Keywords: diverse, portraits, vibrant, confident.

    We’ve been helping our client, Wollens, celebrate International Women’s Day by creating a series of animations featuring all of the women, from partners to paralegals, who have helped them become such a successful and forward thinking law firm.

    VIEWING CORNER

    Alt text: "Three people in a promotional image for 'The Gentlemen' on Netflix. Center: man in a brown suit, serious expression; left: woman in red with a gun; right: person in a rooster costume, holding a gun. Dark, dramatic tone."

    Guy Ritchie’s new series, The Gentlemen, blasted onto Netflix yesterday, introducing television audiences to a new slice of the world initially brought to life in the 2020 film of the same name.

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    READING CORNER

    The book cover titled "Predatory Thinking" features bold white text on a black background, with a red scalloped edge, set on a wooden surface.

    We’ve been re-reading Predatory Thinking by Dave Trott. This invaluable addition to the studio library is a masterclass in how to outwit the competition, in ordinary life as well as in business.

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    Georgie Buckle

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