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    Bright billboard for "Candy Con" featuring vibrant game controller design and colorful symbols. Text reads "Create. Play. Repeat." Available at GameStop.

    Creative Stuff#058

    Published by: Georgie Buckle

    Published on: April 26, 2024

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    Bright billboard for "Candy Con" featuring vibrant game controller design and colorful symbols. Text reads "Create. Play. Repeat." Available at GameStop.

    Candy Con.

    GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

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    Large red billboard on a building displays a white stylised hand and text "RECÍCLAME." Tall city buildings and street visible below, during sunset.

    Coca-Cola.

    The famous wordmark is distorted and destroyed in an eye-grabbed new ad campaign led by WPP Open X.

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    Aerial view of a bustling cityscape at dusk. A large Apple TV billboard shows a soccer player in mid-air on a building, surrounded by lit-up skyscrapers and neon signs.

    Apple.

    Apple performs fancy footwork and design tricks—and scores—in its latest out-of-door campaign drumming up hype for MLS Season Pass on Apple TV.

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    Studio News

    Colourful image with rows of people in vibrant shades, a cricket ball, and text: “The law firm that thinks in full colour but keeps things black & white. Wollens Full spectrum law wollens.co.uk.”

    Our client, Wollens, has recently been appointed as a preferred legal partner to Somerset County Cricket Club. We’ve been creating a number of assets to celebrate this exciting new partnership, one of which being an animated LED perimeter board that plays during games at the County Ground in Taunton. Here are some stills from the animation we created, which is based on our latest campaign for Wollens, featuring various members of their team.

    READING CORNER

    The book "A Slow Fire Burning" by Paula Hawkins stands against an orange background. The cover features smoky illustrations, conveying suspense and intrigue.

    Richard is reading A Slow Fire Burning by Paula Hawkins, author of the bestselling phenomenon The Girl on the Train. Paula returns with another white-knuckle thriller awash with unbearable suspense and jaw-dropping misdirection, as three women are brought into conflict through a brutal murder.

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    VIEWING CORNER

    Three police officers in uniform, two women and a man, stand alert with serious expressions. "BBC Blue Lights" text is above them on a pale background.

    We’ve been enjoying the second series of BBC drama, Blue Lights, which follows rookie police officers working in Belfast, a city in which being a frontline response cop comes with unique pressures and dangers.

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    Georgie Buckle

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