Creative Stuff#061

Published by: Georgie Buckle

Published on: May 17, 2024

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News

ASDA.

Havas London rebrands supermarket giant ASDA. A bespoke typographic treatment, a new suite of graphics stickers, and a pairing of light and dark green hues make up Asda's new brand identity.

Nature’s post tea.

Nature’s post tea – Unveiling a tea brand where packaging becomes a gateway to nature’s essence.

KFC.

KFC embraces the reality of the British summer in new campaign. The new Ultimate BBQ Burger launches with a campaign by Mother that offers a taste of summer no matter the weather.

Studio News

A collage of images from the "Lions at Large" art trail event. It features a blue and gold lion statue, attendees in a historic venue, informative banners, and a brochure with a Lion candy bar. The tone is artistic and communal.

We can finally reveal a very exciting project that we’ve been working on over the last few months for our client Cheltenham & Gloucester Hospitals Charity. Lions at Large is a roarsome art trail featuring over 30 majestic lion sculptures that will be designed and painted by local artists and placed around the streets and parks of Cheltenham and Gloucester next summer. The lions will then be auctioned to raise funds for the Big Space Cancer Appeal, another project that we are proud to be involved with.

As well as coming up with the name and creating the brand identity for the trail, we’ve been working on a range of assets to bring it to life, some of which were on show at the launch event earlier this week. There will be much more to follow but, in the meantime, you can find out more by visiting the trail website here.