Creative Stuff#070


Published by: Georgie Buckle

Published on: July 19, 2024

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News


Billboard showing a Jaffa Cake with a chocolate top on a blue background. Text reads "We're a cake! You biscuit." Playful and humorous tone.

McVitie's.

New McVitie's ad settles the 'cake or biscuit' debate once-and-for-all. According to a new campaign led by TBWA\London, it's a cake, stoopid.

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Cuddly plush toys resembling fish, chips, mushy peas, ketchup, and tartar sauce in front of a decorative fish and chips box on a teal tray.

Jellycat.

Jellycat opens 'Fish and Chip Shop' so you can reel in the cutest catches of the day. The pop-up experience, which opened on July 15 at the city’s Selfridges, is a whimsical ode to Britain’s beloved takeaway, transforms the iconic department store into a seaside haven for soft toy keepers.

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A farmer drives a tractor pulling a cart with a border collie. A sheep and cows graze nearby against a backdrop of rolling hills. Rustic, pastoral scene.

Co-op.

Co-op launches new brand platform with stop motion ad. The artfully stripped back campaign film also debuts the supermarket’s refreshed brand identity developed by SomeOne.

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Studio News


A polar bear standing on tundra with brown vegetation, under the text "Explore the extraordinary." for an adventure cruise site banner.

We share some of our studio space with a great start-up called ExplorEarth, an online travel business that focuses on expedition and small-ship adventure travel. Their new website launched this week, which you can check out here.

VIEWING CORNER


Roman-inspired group scene featuring diverse actors in ancient attire, centered around a dignified elder on a throne. Text reads: "Those About to Die."

We’re excited for the new blockbuster series, Those About to Die, arriving on Amazon Prime today. The series, starring Anthony Hopkins and Iwan Rheon, explores a side of Rome never before told – the dirty business of entertaining the masses, giving the mob what they want most – blood and sport!

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LISTENING CORNER


A face with a shocked expression peeks through a partially unzipped dark body bag. The image has a dramatic tone with red and blue lighting and text reading "The Death of Slim Shady."

Joe has been listening to the latest Eminem album, The Death of Slim Shady. A concept album where Slim Shady is back to enact revenge on a matured Eminem for abandoning him by making Marshall Mathers rap controversial, culture war-stoking bars, getting him cancelled on purpose.

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Georgie Buckle

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