Creative Stuff#070


Published by: Georgie Buckle

Published on: July 19, 2024

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News


McVitie's.

New McVitie's ad settles the 'cake or biscuit' debate once-and-for-all. According to a new campaign led by TBWA\London, it's a cake, stoopid.

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Jellycat.

Jellycat opens 'Fish and Chip Shop' so you can reel in the cutest catches of the day. The pop-up experience, which opened on July 15 at the city’s Selfridges, is a whimsical ode to Britain’s beloved takeaway, transforms the iconic department store into a seaside haven for soft toy keepers.

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Co-op.

Co-op launches new brand platform with stop motion ad. The artfully stripped back campaign film also debuts the supermarket’s refreshed brand identity developed by SomeOne.

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Studio News


We share some of our studio space with a great start-up called ExplorEarth, an online travel business that focuses on expedition and small-ship adventure travel. Their new website launched this week, which you can check out here.

VIEWING CORNER


We’re excited for the new blockbuster series, Those About to Die, arriving on Amazon Prime today. The series, starring Anthony Hopkins and Iwan Rheon, explores a side of Rome never before told – the dirty business of entertaining the masses, giving the mob what they want most – blood and sport!

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LISTENING CORNER


Joe has been listening to the latest Eminem album, The Death of Slim Shady. A concept album where Slim Shady is back to enact revenge on a matured Eminem for abandoning him by making Marshall Mathers rap controversial, culture war-stoking bars, getting him cancelled on purpose.

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Georgie Buckle

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