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Our weekly roundup of creative news and insights along with a peek at what we've been up to.

    Creative Stuff#072

    Published by: Georgie Buckle

    Published on: August 2, 2024

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    A vibrant collage of Paralympic athletes engaged in various sports, including archery, swimming, and volleyball. Each scene conveys determination and energy.

    Paralympic Games.

    The Munich-based creative studio Kreatives has teamed up with 11 illustrators from around the world to create animated explainers for the Paralympics, telling the story of each sport from the athlete's perspective.

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    A small dog with a red collar sits beside a card that reads, "Eating the TV remote is important to me" in blue letters. The scene is light-hearted.

    Naturo.

    Naturo Declares That Dogs Don't Care What They Eat – But Naturo Does. VCCP Media and Girl&Bear's 'deliberately disruptive' debut campaign for the brand targets dog owners who already care about nutrition.

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    Bold, stylized tan letters "RCG" with a blue "Aesthetic One" on black. Below, decorative tan symbols create a vintage, artistic feel.

    Ethan Nakache.

    Ethan Nakache brings a 1970s typeface back from the dead, to “add something to the serif genre”. Explaining Goodman, the French designer tells us why reviving a typeface involves a lot of decision making: “You need to focus on what to keep, and what to drop.”

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    Studio News

    A pattern of black question marks on a white background, varying in size and orientation, conveying confusion or curiosity.

    Talking of typography, we’ve been experimenting with a variety of typefaces for a campaign we are currently crafting. Choosing the right typeface can make or break an ad campaign, so it’s imperative that you take the time to get it right. We look forward to sharing the results with you very soon!

    VIEWING CORNER

    A man reclines confidently on a furry sofa, wearing a robe and holding a painted drum. Another man stands behind, looking concerned. Text: "Sky Original: Mr. Bigstuff."

    Let’s be honest, we’ve mostly been glued to the Olympics but as a respite we’ve also been enjoying the Danny Dyer comedy, Mr Bigstuff. The series follows estranged brothers, Glen and Lee, who try to patch up a sibling rivalry that may well be beyond repair.

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    READING CORNER

    Cover of "Girl A" by Abigail Dean featuring a monochrome close-up of a woman's face. Bold yellow letter "A" with praise quotes on a dark overlay. Mood is mysterious.

    Richard is reading Girl A, the debut novel from Abigail Dean. A global bestseller, Girl A is a compelling thriller that tells the story of a girl who runs away from an abusive home to alert the authorities to the goings on and safeguard the welfare of her siblings.

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    Georgie Buckle

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