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    In a triptych of black-and-white photos, Lewis Hamilton is celebrated with a team. Text reads "every dream needs a team," conveying teamwork and gratitude.

    Creative Stuff#090

    Published by: Georgie Buckle

    Published on: December 6, 2024

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    In a triptych of black-and-white photos, Lewis Hamilton is celebrated with a team. Text reads "every dream needs a team," conveying teamwork and gratitude.

    Lewis Hamilton.

    Mercedes-AMG PETRONAS F1 Team Bids Farewell to Lewis Hamilton. Its debut campaign with AMV BBDO celebrates the British racer's remarkable career.

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    A bright red McCain Crispy French Fries package is centred, featuring an illustration of fries and a stylised logo. The background has bold text repeating "FRIES" in white and yellow.

    McCain.

    BrandOpus refreshes McCain's packaging portfolio. A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs.

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    Smooth swirling texture in rich brown, labeled "Pantone Colour of the Year 2025, Mocha Mousse 17-1230," suggesting warmth and sophistication.

    Pantone.

    Mocha Mousse is Pantone’s Colour of the Year 2025. Pantone has chosen a “flavourful” and “sensorial” hue rooted in food and earthiness in the hope of channelling comfort and quiet indulgence.

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    Studio News

    Two people in red jackets and hats, standing on an inflatable boat with snowy mountains and icebergs, accompanied by a whale in the icy water.

    We’ve been working with our friends at ExplorEarth to help them hone their positioning and help them bring their brand to life. You’ll find everything you ever wanted to know about expedition and adventure cruises on their website.

    READING CORNER

    A book titled "Hidden in Snow" by Viveca Sten rests on a wooden tray, accompanied by a small green succulent and a tassel. The cover depicts snow with an embedded feather.

    Richard is reading Hidden in Snow by Viveca Sten, a nail-biting murder mystery set in the beautiful Swiss Alps.

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    LISTENING CORNER

    Black background with bold white text reading "Spotify 2024 Wrapped." Bright yellow stars creatively replace letters, and a purple gradient adorns the left.

    We’ve been comparing our Spotify Wrapped lists, always a fun and somewhat surprising revelation into our listening habits from the past year!

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    Georgie Buckle

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