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Our weekly roundup of creative news and insights along with a peek at what we've been up to.

    Creative Stuff#090

    Published by: Georgie Buckle

    Published on: December 6, 2024

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    Lewis Hamilton.

    Mercedes-AMG PETRONAS F1 Team Bids Farewell to Lewis Hamilton. Its debut campaign with AMV BBDO celebrates the British racer's remarkable career.

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    McCain.

    BrandOpus refreshes McCain's packaging portfolio. A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs.

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    Pantone.

    Mocha Mousse is Pantone’s Colour of the Year 2025. Pantone has chosen a “flavourful” and “sensorial” hue rooted in food and earthiness in the hope of channelling comfort and quiet indulgence.

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    Studio News

    We’ve been working with our friends at ExplorEarth to help them hone their positioning and help them bring their brand to life. You’ll find everything you ever wanted to know about expedition and adventure cruises on their website.

    READING CORNER

    Richard is reading Hidden in Snow by Viveca Sten, a nail-biting murder mystery set in the beautiful Swiss Alps.

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    LISTENING CORNER

    We’ve been comparing our Spotify Wrapped lists, always a fun and somewhat surprising revelation into our listening habits from the past year!

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    Georgie Buckle

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