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Our weekly roundup of creative news and insights along with a peek at what we've been up to.

    A nature-themed sustainability report spread. The cover has a snowy mountain landscape, while inside pages highlight biodiversity and annual progress with graphs.

    Creative Stuff#093

    Published by: Georgie Buckle

    Published on: January 10, 2025

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    Security guard in uniform holds a red Yorkshire Tea mug, standing in an office with a serious expression. A green plant is visible in the background.

    Yorkshire Tea.

    Yorkshire Tea launches its latest ad with mystery 'brewdunnit' plot. In this fun and creative ad, the iconically northern tea brand has recruited Sarah Lancashire CBE to solve a crime against tea lovers.

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    A person on a scooter and another on a bike travel down a suburban street, with the words "CHAPTER 2: WON'T COME OUT" painted on the road in bold red and white.

    CALM.

    CALM taps into drill music for mental health campaign. The charity’s new campaign, This is Not a Drill, blends hard truths and humour to draw attention to the mental health crisis among young people.

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    A vibrant Times Square billboard shows a frothy soap with gold glitter and stars, beside the text "New Year's 3:22 AM Get Unready," against a night sky.

    Dove.

    Dove Celebrates The Beauty Behind Being Unready For Anything. The out of home campaign, in collaboration with Ogilvy UK and New York, showcases the brand's role after a night out.

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    Studio News

    A nature-themed sustainability report spread. The cover has a snowy mountain landscape, while inside pages highlight biodiversity and annual progress with graphs.

    We are thrilled to have been working with adventure travel specialists, Swoop, on their latest Impact Report. This fact-filled document was the first time the updated brand had been used in earnest and the results are stunning, if we may say so ourselves! A full case study will follow shortly.

    VIEWING CORNER

    A group of people in green tracksuits rush forward in an ornate room with a carousel. The "Squid Game 2" logo is prominently displayed above.

    You can’t have missed the fact that Squid Game has returned for a second season and we’ve been watching to see how a new set of contestants cope with the ultimate game of survival.

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    LISTENING CORNER

    Black and white album cover titled "The Human Fear" by Franz Ferdinand. Features overlapping geometric shapes and fragmented faces, conveying a mysterious tone.

    “If you are going to make music, then there’s no point in shying away from your identity or being embarrassed by who you are,” Franz Ferdinand frontman Alex Kapranos told NME last year when news of the Scottish guitar icons’ sixth album ‘The Human Fear’ broke. Buckle up, indie heads. Franz are back, feeling “at their absolute best, their most extremely ‘them’”.

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    Georgie Buckle

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