Creative Stuff#093


Published by: Georgie Buckle

Published on: January 10, 2025

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News


Yorkshire Tea.

Yorkshire Tea launches its latest ad with mystery 'brewdunnit' plot. In this fun and creative ad, the iconically northern tea brand has recruited Sarah Lancashire CBE to solve a crime against tea lovers.

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CALM.

CALM taps into drill music for mental health campaign. The charity’s new campaign, This is Not a Drill, blends hard truths and humour to draw attention to the mental health crisis among young people.

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Dove.

Dove Celebrates The Beauty Behind Being Unready For Anything. The out of home campaign, in collaboration with Ogilvy UK and New York, showcases the brand's role after a night out.

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Studio News


We are thrilled to have been working with adventure travel specialists, Swoop, on their latest Impact Report. This fact-filled document was the first time the updated brand had been used in earnest and the results are stunning, if we may say so ourselves! A full case study will follow shortly.

VIEWING CORNER


You can’t have missed the fact that Squid Game has returned for a second season and we’ve been watching to see how a new set of contestants cope with the ultimate game of survival.

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LISTENING CORNER


“If you are going to make music, then there’s no point in shying away from your identity or being embarrassed by who you are,” Franz Ferdinand frontman Alex Kapranos told NME last year when news of the Scottish guitar icons’ sixth album ‘The Human Fear’ broke. Buckle up, indie heads. Franz are back, feeling “at their absolute best, their most extremely ‘them’”.

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Georgie Buckle

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