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Our weekly roundup of creative news and insights along with a peek at what we've been up to.

    "Two-part image. Left: Large outdoor mural on a building reads 'Paper with Soul' in bold orange with a paper design. Right: Person in red sweater holding three colorful GF Smith Colorflute boxes in purple, mint, and green with bold text. Bright, promotional tone."

    Creative Stuff#096

    Published by: Georgie Buckle

    Published on: January 31, 2025

    Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

    Industry News

    Three posters on a concrete wall feature workers wearing safety gloves with slogans "For Hands. For Life." surrounded by greenery, conveying safety and protection.

    Traffi.

    When PPE meets design: SUN's rebrand of gloves provider Traffi. Traffi's new identity honours its past triumphs while positioning it as empathetic and passionate, something quite unexpected for a PPE company.

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    Three people on an open double-decker bus look startled as they witness an explosion near a bridge. They appear tense and surprised.

    VisitBritain.

    New ad uses filming locations to boost British tourism Paddington, Spiderman, Succession and more are part of VisitBritain’s new campaign, which showcases real locations from famous movies and series shot in Britain to encourage visitors.

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    "Two-part image. Left: Large outdoor mural on a building reads 'Paper with Soul' in bold orange with a paper design. Right: Person in red sweater holding three colorful GF Smith Colorflute boxes in purple, mint, and green with bold text. Bright, promotional tone."

    GF Smith.

    Marking its first major rebrand in eleven years, the paper specialist has gone for something much more maximalist, putting emerging creatives at the forefront.

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    Studio News

    Snow-covered landscape with a dark, dramatic sky. A mountain stands in the background, surrounded by snow-laden trees and a few small houses.

    This week Richard’s been enjoying Courchevel’s slopes and sharing his gorgeous, unfiltered night photos of the snowy mountains! We look forward to hearing all about his adventures on his return next week.

    VIEWING CORNER

    Three people in formal attire stand confidently against a sunset-lit cityscape. The mood is professional and assertive, with a clear blue sky overhead.

    The Apprentice is back with a new batch of ambitious entrepreneurs seeking to demonstrate their commercial insight and business sense to stay out of the firing line. There’s a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar.

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    LISTENING CORNER

    A couple embraces on a city street with blurred vintage cars passing by, creating a sense of motion. The scene conveys intimacy amidst urban chaos.

    Georgie was absolutely thrilled with the release of Maribou States new album, Hallucinating Love! With the return of Holly Walker, their longtime vocal collaborator, and a sound that echoes their hallmark strengths while showcasing a refined maturity, Hallucinating Love is a hypnotic journey that speaks to both the past and present of the duo's craft.

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    Georgie Buckle

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