Creative Stuff#096


Published by: Georgie Buckle

Published on: January 31, 2025

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News


Traffi.

When PPE meets design: SUN's rebrand of gloves provider Traffi. Traffi's new identity honours its past triumphs while positioning it as empathetic and passionate, something quite unexpected for a PPE company.

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VisitBritain.

New ad uses filming locations to boost British tourism Paddington, Spiderman, Succession and more are part of VisitBritain’s new campaign, which showcases real locations from famous movies and series shot in Britain to encourage visitors.

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GF Smith.

Marking its first major rebrand in eleven years, the paper specialist has gone for something much more maximalist, putting emerging creatives at the forefront.

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Studio News


This week Richard’s been enjoying Courchevel’s slopes and sharing his gorgeous, unfiltered night photos of the snowy mountains! We look forward to hearing all about his adventures on his return next week.

VIEWING CORNER


The Apprentice is back with a new batch of ambitious entrepreneurs seeking to demonstrate their commercial insight and business sense to stay out of the firing line. There’s a £250,000 investment at stake and the chance to go into a business partnership with Lord Sugar.

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LISTENING CORNER


Georgie was absolutely thrilled with the release of Maribou States new album, Hallucinating Love! With the return of Holly Walker, their longtime vocal collaborator, and a sound that echoes their hallmark strengths while showcasing a refined maturity, Hallucinating Love is a hypnotic journey that speaks to both the past and present of the duo's craft.

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Georgie Buckle

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