Creative Stuff#102


Published by: Georgie Buckle

Published on: March 14, 2025

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News


Green background with saaristo in cream made to look like islands

Saaristo.

Bond’s wordmark for the world’s largest archipelago takes its shape from island formations. The Helsinki-based studio’s destination identity for Saaristo pays homage to Finland’s wild landscape.

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Hoarding pannel with the new Bicester motion branding on it. The board is beige with 3 photos placed central and white copy saying the reserve over the top. To the right of the 3 photos is a column of bold white copy saying swim, explore, relax, unwind, reconnect and discover

Bicester Motion.

A fresh identity for Britain’s ‘motorsport valley’. Conran Design Group has created new place branding for Bicester Motion, home to more than 50 motorsport and aviation brands.

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Hoarding board with a cyclist infront going past at speed so is a blur. On the hoarding it shows a colourful sporadic block pattern background using pink, orange, purple and aqua. Over the top of the pattern to the left nearly taking up the full depth are the letters CDW with no infill but a bold white outline. To the right of that it says Exhibition route then in the bottom corner it has further information about the event.

CDW.

Clerkenwell Design Week unveils new identity by Cai Taylor. The event's refreshed identity reimagines its iconic festival map with bold geometric shapes, vibrant colours, and layered graphic patterns that celebrate the area's architectural and creative heritage.

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Studio News


A sales board sat in front of a bay windowed house surrounded by greenery. On the sales board is the new Sarah Kenny branding. This has Sarah Kenny stacked in magenta in the top half of the board followed by to let underneath in blue smaller copy then the web address and QR code in the bottom right. Surrounding the logo are different sized playful circles in green, magenta, blue and grey

It’s been more than 10 years since we created the colourful Sarah Kenny brand and most people in Bristol will have seen their spotty cars driving around the streets. A move back into their newly refurbished office meant it was the perfect time for a refresh and put the Sarah Kenny brand back in the spotlight. Find out more here.

VIEWING CORNER


Formula 1 drive to survive season 7 text stacked on the bottom half of the image with 3 formula one cars sitting above the copy. Redbull are at the front with mclaren behind to the left and mercedes behind to the right

As soon as it came out Georgie was straight into watching drive to survive season 7! The season covers the 2024 season, including Lewis Hamilton's shock move to Scuderia Ferrari, scandals revolving around Christian Horner, Lando Norris' bid for the championship, and Daniel Ricciardo's bow out of Formula One.

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LISTENING CORNER


alternative metal band sleep tokens latest album cover features a dark green background with a golden boarder. In the middle is a shield with 2 axes coming out of the top. Again all this detail is in gold. Below the shield are rose stems swirling in a pattern until you see the 2 blooming roses on either side of the bottom of the shield.

This week Sleep Token have released a new single! Simply put, "Emergence" is another great offering from Sleep Token. The track doesn’t exactly see the band explore any brand new sonic territory, but rather it sees them expand on their unique blend of Djenty guitars and alternative metal aesthetics that fans have come to know them by.

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Georgie Buckle

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