Here at Stuff, we have a varied client list, including charitable organisations. One of our most well known locally is Brunelcare, founded in 1941 just after the infamous Bristol Blitz to care for older generations, it is now a leading housing, support and care provider for older people centred around the Bristol region.
In these last few months, the care home sector has felt the full force of the COVID-19 pandemic with many residents and families being duly concerned. But Brunelcare has remained resilient and steadfast; its people rising to the challenge of maintaining, and in many cases exceeding, their already very high standards; all delivered with unwavering skill and dedication.
Aware of the difficulties they were facing, we approached Brunelcare with an offer of voluntary help. As a company, we wanted to give something back to the Bristol community. Volunteering was one way, but we were also keen to see how our specialist skills as a brand and advertising agency could add something extra. In this instance, that meant using our brand and communication disciplines to bring the Brunelcare story to life. Demonstrating how, even during the most trying times, people could be assured of very best standards of care.
The answer to this was evident in the very people delivering the care; the many unsung heroes working tirelessly on the front line. From a brand and communications perspective, this translated into a simple but powerful promise: “extraordinary people, delivering extraordinary care” and a brand line of: “Extraordinary Care, Brunel Care”; neatly making the people and the brand synonymous with each other.
We worked closely with our client, Marketing and Business Development Director Matthew Bell, to integrate this messaging into many of the brand assets being produced, including social posts, video, and infographics.
Matthew commented, “Having worked with the creative and helpful team at Stuff on several projects in the past, we were so grateful of their offer of support at this difficult time. They quickly grasped the challenge we’re facing and developed a thought-provoking proposition which captured our message brilliantly. Social care is long overdue the recognition it is now starting to receive, and this campaign will help us raise the profile of Brunelcare and shine a light on the extraordinary work our colleagues do every day”.