If you don’t have a solid strategy, then quite frankly everything else you do is going to be a waste of time and money.

We will work closely with you to discover and determine what sets you apart from your competitors, providing you with a solid foundation to make your brand a success.

The strategy and planning part of a project is where we really get under the skin of your business and typically breaks down into two phases:



Before we start thinking about the what, we need to understand the why. By immersing ourselves in your business we will discover what makes you different, what others think of you and what you want to achieve.

Services can include:

  • Competitor analysis
  • Audience insight
  • Brand audit
  • Qualitative & quantitative research
  • Brand workshop
  • Stakeholder interviews.


Once we’ve captured these all-important insights we can start planning and creating a robust strategy. Building, shaping and positioning your brand in a way that will best connect you to your audience.

Services can include:

  • Brand architecture
  • Brand Positioning
  • Brand Proposition
  • Roadmap
  • Campaign Planning
  • Brand Workshop
  • Brand Activation