Brabazon

A place that changes everything

  • 3D Design
  • Art Direction
  • Campaign Creation
  • Campaign Planning
  • Concept Development
  • Copywriting
  • Illustration
  • OOH
  • Press
  • Radio
  • Video Production

Problem

Introduce a new neighbourhood and new standard of living in Bristol to 4 different target audiences.

Solution

Multi channel brand awareness campaign based around the core concept – A place that changes everything.


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We were appointed by YTL Developments UK to bring their ground-breaking Brabazon development to market. Brabazon is an exciting new city district being created on the historic former Filton Airfield and is unlike anything seen before in the UK. Brabazon will transform the way people live, work and play in the south west and we needed our campaign to acknowledge this.

We weren’t just selling houses; we were selling a new lifestyle. A new standard of living that offers so much more and changes the status quo. This led us to building a strategy around that one, all important word – change.

Based on this strategy we created our core campaign idea – A place that changes everything. A bold statement for a bold vision.

We developed a phased campaign approach, launching with a high profile OOH campaign consisting of digital billboards and bus mega rears to drive awareness. This was supported by video, a regional radio campaign and programmatic display ads to maximise reach.

The majority of the ongoing marketing is digitally focused, with social campaigns spilt into four different audience groups. The use of carousels and stories allow us to expand on the concept of change and what that means to potential buyers. We also look after the organic social for Brabazon across all their channels, connecting with the local community, expanding on the heritage of the site and extolling the virtues of living in Bristol.

Print also plays a large part in the marketing of Brabazon and we have created a series of press ads, a 4 page cover wrap for Bristol Property Live magazine, brochures and other printed assets.

As well as the advertising we are involved with many other aspects of bringing the Brabazon story to life. One such piece was the 3D visualization of the Brabazon site plan to show where elements of the final scheme are located along with surrounding infrastructure.

Feature image for Stuff's Brabazon project

Brabazon

A place that changes everything

Brabazon is a thriving new neighbourhood being created on the historic former Filton Airfield, that will change the way people live, work and play in the south west. YTL Developments UK needed an agency that understood their vision and could drive awareness and desire for this pioneering new place. We were more than happy to deliver.

OOH Advertising


Social


Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project

Press Advertising


Showcase image for Stuff Brabazon project
Showcase image for Stuff Brabazon project

Masterplan visualisation


Digital Advertising