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    Sarah Kenny

    Putting a brand in the spotlight

    • Art Direction
    • Brand Guidelines
    • Brand Identity
    • Brand Positioning
    • Brand Strategy
    • Digital
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    • Graphic Design
    • Illustration
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    • Signage

    Problem

    Refresh the brand to update the look and feel without losing the brand equity built up over the last 10 years.

    Solution

    A re-imagining of the spot pattern using a paired back colour palette to create a more sophisticated look to tie in with the new offices.

    Sarah Kenny is one of the leading residential letting agents in Bristol and we’ve been working with them for over 10 years. Our initial brand development was inspired by wallpaper patterns and their colourful spotty cars soon became an unmissable sight on the streets of Bristol.

    Fast forward 10 years and a move back into their newly refurbished office meant it was the perfect time for a refresh and put the Sarah Kenny brand back in the spotlight.

    We updated the logo by taking it out of the roundel and used a heavier typeface to give it more gravitas. The client was keen to reinforce their heritage so we decided to include the date the business was established as part of the lock-up.

    The coloured circles have become so synonymous with the brand that we knew we had to retain them in some way. Our solution was to make the pattern more playful by introducing more sizes and to pair back the colour palette to tie in with the new office interior and bring a touch more sophistication to the brand.

    Once the new brand was approved, we set about rolling it out across various touchpoints including new window graphics, lettings boards, stationery, digital assets and of course the unmissable fleet of cars!

    A colourful "To Let" sign by Sarah Kenny stands in front of a Victorian-style house with red brick and white details, surrounded by lush greenery and flowers.

    Sarah Kenny

    Putting a brand in the spotlight

    It’s been more than 10 years since we created the colourful Sarah Kenny brand and most people in Bristol will have seen their spotty cars driving around the streets. A move back into their newly refurbished office meant it was the perfect time for a refresh and put the Sarah Kenny brand back in the spotlight.

    Alt text: "Rebranding comparison of 'Sarah Kenny Residential Lettings' logos. Left: Original design with multicoloured dots around a magenta circle. Right: Simplified logo with bold geometric shapes and text 'Sarah Kenny Est. 1990' in magenta."
    A triptych image features Sarah Kenny branding. Left: Storefront with logo. Center: Branded car on street. Right: Glass door with logo and "Est. 1990".
    Alt text: Illustration of a compact car with side, front, and rear views on a green background. It features a design with large, colourful dots in pink, green, and blue. The name "Sarah Kenny" appears prominently on the side, with a website address on the back, conveying a vibrant, modern, and professional tone.
    Colourful business cards and an envelope with multicoloured polka dots and modern typography reading "Sarah Kenny." The design is vibrant and professional.
    Two brochures on a magenta background feature colourful circles in green, blue, pink, and grey. Text on the right reads "Sarah Kenny, Est. 1990."
    Storefront window with colourful circles displaying a company timeline from 1990 to 2002. Reflections of nearby buildings are visible on the glass.
    Storefront window with bright pink "sarah kenny" text and colourful circles. Reflective glass shows urban buildings under a clear blue sky.

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