Creative Stuff#079

Published by: Georgie Buckle

Published on: September 20, 2024

Our weekly roundup of creative news and insights along with a peek at what we’ve been up to.

Industry News

Paypal.

Pentagram’s Paypal rebrand features a new motion language that mimics payment gestures. With the aim to emulate the simplicity of the online payment system, the new brand identity by Andrea Trabucco-Campos and team features new motion elements celebrating everyday user actions like “tapping, flipping and swiping”.

Summer of Stars.

Barcelona-based motion design studio THRU developed the Summer of Stars campaign identity, collaborating with designer and art director David Rinman and 3D designer Ricardo Rey.

Nissan.

To launch the new Nissan Qashqai, and showcase how this model transforms city driving and demonstrate how it can “elevate your urban drive”, TBWA\London has created an epic road trip culminating in parking a car on the side of the Truman Brewery in London.

Studio News

This week saw the launch of Cheltenham &Gloucester Hospital Charity’s Big Space Cancer Appeal. We’re very proud to have supported them with the naming and brand development for the appeal, which aims to raise £17.5m to transform cancer care in Gloucestershire. You can find out more about our work on this exciting project here and for more information on the appeal itself please click here